The Annual Report is the focus of many who
provide creative and print production services to Corporate
America to meet SEC filing deadlines.
Timing, therefore, is critical in the sales cycle if
providers are to be in the ‘hunt’ for these major projects.
65% of all major annual reports have a December fiscal hence
creating intense pressure on firms seeking to ‘present and
secure’ these prized assignments. The remaining 35% are spread throughout the year creating
opportunities that many providers overlook.
Annual Reports also impact the ‘workflow’
of other collateral projects. Marketing
Communication firms as well as corporate communicators need to
factor the possibility that during ‘Annual Report Crunch Time’
–particularly in March- press time and paper availability can be