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Who is in the Database?

Our MasterFiles consist of companies that meet the following individual industry criteria. These companies represent 65% of America’s annual marketing communication arts expenditures*.

Advertising Agencies 5,000 Firms
Billing over $1 Million
  All creative and print production staff including art/creative directors,
art buyers, producers, copywriters and print production staff
  Sr. management, advertising, sales, marketing, corporate communications staff
  95%+ of the industry

Corporations 7,000 Firms
  Over $100 million in sales
  Fortune & Forbes ranked companies
  Sr. management, advertising, sales, marketing, corporate communications staff
  In-house creative and print production staff
  Creative and production service buyers
  Special function qualifiers i.e. annual report, in-house publications
  7,000 corporations out of a universe of 7 million companies

Publishers 900 Firms
  Over $100 million in sales
  Sr. management, advertising, sales, marketing, corporate communications staff
  In-house creative and print production staff
  Creative and production service buyers
  Special function qualifiers i.e. annual report, in-house publications
  Top 900 from a universe of 15,000

Magazines 900 Titles
  Paid circulation of 50,000 +
  Sr. management, advertising, sales, marketing, corporate communications staff
  In-house creative and print production staff
  Creative and production service buyers
  Special function qualifiers i.e. annual report, in-house publications
  Top 900 from a universe of 25,000

Graphic Design Firm 6,300 Firms
  All staff including, partners, principles, designers and production staff
  5+ staff = 95% of the universe
  < than 3 = 65% of the universe

Printers 3,300 Firms
  Top 50% Sheet/Web commercial
  19" Presses or over
  4 to 6 color capability
  Senior management and sales staff
* TrendWatch Creative 1998

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